Clay Monthly Report
Feb 25 – Mar 24, 2026
Revenue
Gross Revenue
$0
—
Refunds
$0
Net Revenue
$0
—
Net Revenue Breakdown
Total
$0
Memberships
Gross $0
Net $0
▼
| Membership Type | Gross Revenue | Discounts | Refunds | Net Revenue |
|---|---|---|---|---|
| Founders All-Access Unlimited | $0 | |||
| Founders Studio Unlimited | $0 | |||
| Founders Sauna & Plunge Unlimited | $0 | |||
| Founders Studio Starter | $0 | |||
| Founders Sauna & Plunge Starter | $0 | |||
| All-Access Unlimited | $0 | |||
| All-Access Limited | $0 | |||
| Studio Unlimited | $0 | |||
| Sauna & Plunge Unlimited | $0 | |||
| Membership Total | $0 | $0 | $0 | $0 |
Punch Passes
Gross $0Net $0
▼| Pass Type | Sold | Gross Revenue | Discounts | Refunds | Net Revenue |
|---|---|---|---|---|---|
| Studio 6 Punch Pass | $0 | ||||
| Sauna & Plunge 6 Punch Pass | $0 | ||||
| All-Access 4 Punch Pass | $0 | ||||
| Punch Pass Total | 0 | $0 | $0 | $0 | $0 |
Drop-Ins
Gross $0Net $0
▼| Type | Sold | Gross Revenue | Discounts | Refunds | Net Revenue |
|---|---|---|---|---|---|
| Studio Drop-In | $0 | ||||
| Sauna & Plunge Drop-In | $0 | ||||
| Drop-In Total | 0 | $0 | $0 | $0 | $0 |
Penalty Fees
Gross $0Net $0
▼| Fee Type | Occurrences | Gross Revenue | Refunds | Net Revenue |
|---|---|---|---|---|
| Late Cancellation Fees | $0 | |||
| No-Show Fees | $0 | |||
| Fee Total | 0 | $0 | $0 | $0 |
Refund rate: 0% of penalties collected this period were refunded.
Gift Cards
Gross $0Net $0
▼| Gift Card Type | Sold | Gross Revenue | Discounts | Refunds | Net Revenue |
|---|---|---|---|---|---|
| All-Access 4 Punch Pass — Email | $0 | ||||
| Studio 6 Punch Pass — Email | $0 | ||||
| Sauna & Plunge 6 Punch Pass — Email | $0 | ||||
| Studio 6 Punch Pass — Physical | $0 | ||||
| Sauna & Plunge 6 Punch Pass — Physical | $0 | ||||
| Gift Card Total | 0 | $0 | $0 | $0 | $0 |
Food & Beverage
Gross $0Net $0
▼| Item | Purchases | Gross Revenue | Discounts | Refunds | Net Revenue |
|---|---|---|---|---|---|
| Bottled Water | $0 | ||||
| Open Water — Aluminum Bottle | $0 | ||||
| ALOHA — Mini Protein Bar | $0 | ||||
| Chomps — Beef Stick | $0 | ||||
| Made Good — Granola Bites | $0 | ||||
| LesserEvil — Popcorn | $0 | ||||
| Joyburst — Electrolyte + Vitamin Drink | $0 | ||||
| TRIP — Mindful Blend Drink | $0 | ||||
| GORGIE — Energy Drink | $0 | ||||
| F&B Total | 0 | $0 | $0 | $0 | $0 |
Massage
Gross $0Net $0
▼| Service | Sold | Gross Revenue | Discounts | Refunds | Net Revenue |
|---|---|---|---|---|---|
| 60 Minute Massage | $0 | ||||
| 90 Minute Massage | $0 | ||||
| Fees | — | — | — | — | |
| Tips | — | — | — | — | |
| Massage Total | 0 | $0 | $0 | $0 | $0 |
Membership Insights
Total Active Members
0
—
Total MRR
$0
—
Blended ARPM
$0
Net New Members
—
Churn Rate
0%
MRR by Membership Type
MRR
$0
By Membership Type
▼
| Membership Type | Active | New iMembers who purchased this tier during the reporting period. Includes people who have since cancelled. In Month 1 this will essentially be everyone — the column becomes more meaningful in Month 2+. | Upgrades | Downgrades | Freezes | Cancellations iMembers who left Clay entirely — no active membership remaining anywhere. Does not include upgrades or downgrades between tiers. | Churn Rate | Price / mo | MRR |
|---|---|---|---|---|---|---|---|---|---|
| Founders All-Access Unlimited | — | $0 | $0 | ||||||
| Founders Studio Unlimited | — | $0 | $0 | ||||||
| Founders Sauna & Plunge Unlimited | — | $0 | $0 | ||||||
| Founders Studio Starter | — | $0 | $0 | ||||||
| Founders Sauna & Plunge Starter | — | $0 | $0 | ||||||
| All-Access Unlimited | — | $0 | $0 | ||||||
| All-Access Limited | — | $0 | $0 | ||||||
| Studio Unlimited | — | $0 | $0 | ||||||
| Sauna & Plunge Unlimited | — | $0 | $0 | ||||||
| Totals | 0 | 0 | 0 | 0 | 0 | 0 | — | — | $0 |
Membership Tier Movement
Upgrades
Founders Studio Starter
↑
Founders Studio Unlimited
members
Founders Studio Unlimited
↑
Founders All-Access Unlimited
members
Founders S&P Starter
↑
Founders S&P Unlimited
members
Downgrades
Founders S&P Unlimited
↓
Founders S&P Starter
members
Founders S&P Starter
↓
Founders Studio Starter
members
Founders All-Access Unlimited
↓
Founders Studio Unlimited
members
Founders Studio Unlimited
↓
Founders Studio Starter
members
Archive
Saved reporting periods. Use Save Period to archive the current one.
Utilization
Studio Utilization
—
Sauna & Plunge Utilization
—
Massage Utilization
—
Studio Utilization
▼
Overall
—
Total Classes
—
Avg Attendance / Class
—
Avg Check-ins / Member iTotal check-ins ÷ active members with studio access (All-Access + Studio tiers).
—
Utilization by Credit Package
Total
—
Sauna & Plunge Utilization
▼
Overall
—
Total Sessions
—
Total Check-Ins
—
Avg Attendance / Session
—
Utilization by Credit Package
Total
—
Massage Utilization
▼
Overall
—
Total Booked
—
Total Available
—
Overall Utilization
—
—
Emmie Benedict
— / —
—
Eva Stilson
— / —
—
Kiah Westover
— / —
—
Kelsei Peterson
— / —
—
Jessie Gunther
— / —
—
Chanel Goldsberry
— / —
—
Ashlee Davidson
— / —
—
Catrina Medeiros
— / —
—
Samantha Brown
— / —
Capacity Insights
How many more memberships can you add before hitting 85% utilization? Pulls from Settings — update studio configuration there.
Studio — Membership Capacity
Classes / week0
Spots / class14
Total spots this period0
Current check-ins0
Current utilization0%
Target utilization85%
Avg visits / member (period)
0
additional members Studio can support
at 85% target utilization, given current avg visit frequency
Sauna & Plunge — Membership Capacity
Sessions / week0
Spots / session14
Total spots this period0
Current check-ins0
Current utilization0%
Target utilization85%
Avg visits / member (period)
0
additional members S&P can support
at 85% target utilization, given current avg visit frequency
Avg Usage by Type (period)
▼
| Utilization Type | Studio Avg (period) | S&P Avg (period) |
|---|---|---|
| Members | ||
| Drop-Ins | ||
| Punch Passes | ||
| Guests | — | |
| First Session Free |
Intro Offers
FSF Credits Claimed
FSF Credits Used
Claim-to-Use Rate
0%
4-Pass Purchased
First Session Free — Usage Split
Used for Studio Class
Used for Sauna & Plunge
Studio 0%S&P 0%
Free-to-Member Conversion
FSF Credits Claimed0
FSF Credits Used0
Converted to Member
Claimed-to-Member Rate
0%
Used-to-Member Rate
0%
Used-to-Member Rate is the more actionable number — it measures conversion among people who actually showed up.
Marketing Performance
CAC
$0
CLV (est.)
$0
MER
0x
CLV : CAC
0:1
Meta Ads
▼
| Metric | Value |
|---|---|
| Ad Spend | |
| Meta-Attributed Revenue | |
| Instagram Profile Clicks | |
| Cost per Instagram Profile Click (auto) | $0 |
| Instagram Followers | |
| First Session Free Credits Claimed | |
| Purchases | |
| CPP (Cost per Purchase, auto) | $0 |
| CPM | |
| CPC | |
| Link CTR | |
| Frequency | |
| Reach | |
| Impressions |
Settings
Static configuration that persists across all reporting periods. MRR, CLV, and utilization targets auto-calculate from these values.
Membership Pricing (monthly)
Studio Configuration
Utilization Targets
Target lines appear on utilization progress bars to show how you're tracking against goals.
Studio Instructors
These populate the instructor dropdowns in the Utilization section.
Sauna & Plunge Time Slots
These populate the S&P session heatmap and Add Session modal.
Massage Therapists (LMTs)
These populate the LMT cards and Add Booking modal.
Yoga Class Types
Predefined class names for yoga. These appear as drill-down filters in Studio Utilization.
Pilates Class Types
Predefined class names for pilates. These appear as drill-down filters in Studio Utilization.
Massage Session Lengths
Session types offered (e.g. 60 min, 90 min).
CLV Assumptions
CLV = Blended ARPM × Avg Member Lifespan.